Grand Junction Vibrant Together Downtown Plan

Real Estate + Feasibility
Written by Dacie Doucette

Grand Junction Vibrant Together Downtown Plan

Grand Junction, CO · 2020

 

Client: Grand Junction Downtown Development Authority
Location: Grand Junction, CO
Year: 2020
CP Role: Subconsultant to Community Builders
Practice Area: Spatial Planning + Placemaking
Team: Alex Joyce, Project Lead; Alex Steinberger, Market Analysis

 

The Challenge

Grand Junction's last downtown plan dated from 1981. Younger families and new businesses were arriving, residents wanted affordable housing and a walkable downtown, and 27% of people surveyed outside downtown said they wanted to live there.

Our Approach

We analyzed the real estate market in each downtown district, then helped shape incentives and zoning to fit each district's strengths. The plan's case studies found new construction feasible at rents for households near 120% of area median income, and its recommendations include lower parking requirements, tax abatement, and a public-private partnership on a City-owned lot.

Outcome

The Vibrant Together Plan received a 2020 American Planning Association (APA) Colorado Chapter Award. The Downtown Partnership turns its strategies into an annual work plan.

 

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Dacie Doucette

This article was written by Dacie Doucette, founder of Hunch Theory Web Design & SEO, a Portland-based web design and digital marketing company.

The idea was simple: to help business owners take the guesswork out of web design and make their online presence something they’re genuinely excited about. I work closely with passionate business owners and community leaders, turning their vision into reality with sites that not only look great but also connect with their customers and help their businesses grow.

I bring a mix of marketing theory, intuition, and my creative touch to every project.

https://hunchtheory.com
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