Clackamas County Middle Housing Public Outreach and Engagement

Visioning + Long-Range Planning
Written by Dacie Doucette

Clackamas County Middle Housing Public Outreach and Engagement

Clackamas County, OR · 2021

 

Client: Clackamas County, Planning and Zoning; Health, Housing and Human Services
Location: Clackamas County, OR
Year: 2021
CP Role: Lead consultant
Practice Area: Visioning + Long-Range Planning
Team: Irene Kim, Strategic Advisor; Ayano Healy, Project Manager; Lydia Ness, Engagement and Technical Support; Rachel Cotton, Engagement and Technical Support

 

The Challenge

Most Clackamas County residents did not know about House Bill 2001 or how it could affect their property, and the County needed equitable outreach as it rewrote its code to comply.

Our Approach

We wrote the outreach plan, stakeholder database, and media plan, then a brand, key messages, and materials in print and digital formats, with Spanish materials transcreated rather than translated. Educational videos and a social media campaign reached residents in six languages, a code concepts survey ran in multiple languages, and the messaging tied the state mandate to the County's public health goals.

Outcome

More than 500 residents gave feedback across six languages. The final report gave the County recommendations for implementing House Bill 2001 and an expanded network of multicultural contacts for future engagement.

 

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Dacie Doucette

This article was written by Dacie Doucette, founder of Hunch Theory Web Design & SEO, a Portland-based web design and digital marketing company.

The idea was simple: to help business owners take the guesswork out of web design and make their online presence something they’re genuinely excited about. I work closely with passionate business owners and community leaders, turning their vision into reality with sites that not only look great but also connect with their customers and help their businesses grow.

I bring a mix of marketing theory, intuition, and my creative touch to every project.

https://hunchtheory.com
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