Springfield Climate Friendly Area Market Study

Real Estate + Feasibility
Written by Dacie Doucette

Springfield Climate Friendly Area Market Study

Springfield, OR · 2024

 

Client: Oregon Department of Land Conservation and Development (DLCD)
Location: Springfield, OR
Year: 2024
CP Role: Lead consultant
Practice Area: Real Estate + Feasibility
Team: Alex Steinberger, Principal-in-Charge; Victor Tran, Project Manager; Rachel Cotton, Project Manager; Jamin Kimmell; Lanier Hagerty, Analyst; Sara Goldstein, Analyst

 

The Challenge

Oregon's Climate-Friendly and Equitable Communities rules require larger cities to designate climate-friendly areas where higher-density, mixed-use development must be allowed. Springfield needed to know whether the market could actually deliver housing in the areas it was considering.

Our Approach

Working for the Oregon Department of Land Conservation and Development, we assessed market potential through three lenses: infrastructure availability, landowner willingness, and market economics. We interviewed City public works staff and major landowners in the proposed areas and ran a residual land value analysis with real estate pro formas.

Outcome

We presented the market study to Springfield's City Council in spring 2024. It gave the Council a factual basis for its recommended climate-friendly area boundaries and designations.

 

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Dacie Doucette

This article was written by Dacie Doucette, founder of Hunch Theory Web Design & SEO, a Portland-based web design and digital marketing company.

The idea was simple: to help business owners take the guesswork out of web design and make their online presence something they’re genuinely excited about. I work closely with passionate business owners and community leaders, turning their vision into reality with sites that not only look great but also connect with their customers and help their businesses grow.

I bring a mix of marketing theory, intuition, and my creative touch to every project.

https://hunchtheory.com
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